I always like to describe myself as a strategic connector. Or strategic storyteller. My love of story telling brought me to journalism early on. I worked 10 years in TV before making the leap to the dark side as « they » say, in PR/Communications. It allowed me to explore the strategic side of my creative personality.
Finding the trans-media storyline of a product, and delivering it to the right audience on the right platform is a daily thrill. I truly believe we live in exciting times brought to us thanks to technology. It pushes the boundaries of our profession as well as US as a society and human beings. Social networks and the concentration of media, are redefining the boundaries of communications almost on a daily basis.
Yet the fundamentals remain. An idea, to spread, needs a good story. And what it comes down to is perspective. Because things are not what they seem to be; They are what we think they are. Things are also what we compare them to. Psychological value is often the best kind.
I love writing. Even at an early age, I believed that words would play a pivotal role in my professional life one day. The last gift my mother gave me before dying was a beautiful Waterman fountain pen. As a reminder to keep my dreams alive. Today I never write without my Waterman.
AS PART OF MY ROLE AS A MARKETING AND COMMUNICATIONS CONSULTANT, I UNDERTAKE LONG TERM AND SHORT TERM CONSULTING ASSIGNMENTS FOR COMPANIES THAT WANT TO IMPROVE THEIR ROI AND BETTER UNDERSTAND THEIR ANALYTICS.
If this sounds interesting and you have a problem to solve or a campaign to launch, don’t hesitate to ping me.
SOCIAL AND DIGITAL MEDIA
Generosity + pertinence + personalization + entertainment. Extend your reach with relational and editorial marketing. Facebook ads and Google ads.
Helping brands understand what compels French speaking Québec prospects, media and influencers to consider and engage with their products and services.
Shareable video or photo productions with the «no holds bar» attitude seeded with influencers and press members alike. If your looking to raises your cool factor to new meows…